Digital marketing is great hype today. New methods and techniques to conduct the marketing are being devised every day. Amidst all this, it is easy to assume that email marketing is an obsolete process.We may consider it as it is no longer being used or isn’t fetching desirable results.However, you couldn’t be more wrong.Email marketing is still widespread today. It is, in fact, becoming more successful with time. But what makes it such an appealing marketing technique, despite being so old?Well, let’s find out.Here are the reasons why people are still in love with email marketing:1. Low CostThe biggest reasons why emailing continues to remain one of the favorites is the cost factor. It has a very low cost involved. All you require is an operational email ID, and you are ready to start working on the email marketing tactics.Sometimes, people start buying bulk email addresses. However, it is quite rare. Mostly they send emails only to people who genuinely subscribe to the site themselves.An emerging practice is to use software for automating the generation and sending of emails. However, this cost is often less compared to other modes of marketing.There are neither any print charges involved, nor do you need to pay fees for the advertisements space like space on television and newspapers. Overall, email marketing remains one of the cheapest modes of marketing.2. Only for the customersMost marketing techniques involve users who may have never interacted with the brand. Some types of digital marketing tactics target users who have shown similar interests in their actions, as seen on Facebook and Google.However, email marketing is the only marketing mode where the users themselves ask to be part of the company’s subscribers.Companies get email addresses of the users either when they subscribe to the newsletters or when they register to their website.Taking advance approval from customers ensures that emailing effort is more visible and effective compared to other marketing methods.3. Target your audienceOne of the big merits of the email marketing is that it allows you to target a particular segment of your audience.Since companies usually obtain email addresses by subscription or registration, they also capture their basic information about the customer like name, gender, age, location etc.This information could be utilized in creating targeting emails.For instance, if your company has a great offer for students, you can send emails to users who are less than 24 years of age. And, if your company is offering discounted prices on women apparels, then you may consider targeting females instead of men.Users can also notice the pattern that they receive only those emails that are relevant to them. Thus, apart from saving a lot of resources, the company is also able to create a trust factor between the customer and the brand.4. Ask them to make a moveOne-way marketing despite having a broader reach suffers from a very critical drawback, i.e., lack of interaction. Even if you pitch the best of your marketing ideas, yet the user is free to ignore them.In simpler words, you just cannot compel users to make an effort for paying heed to your offer. However, small efforts can definitely pay off.Email marketing allows you to put in those efforts. By introducing a simple “call-to-action”, you can ask the users to visit your website and see what you have to offer.Having call-to-action also saves you from the trouble of giving too much information in the mail itself. Thus, in the email body, you can simply include the most-appealing content.5. Saves you the effortApart from being cost-effective, it is one of the simplest marketing methods around. One does not require any high-end software, no huge team or a separate department.All you need is the required hardware and a few professionals who know the job.There is always a scope for better software and tools to be used in email marketing.However, people mostly prefer the simple format, since it is majorly the content that decides the effectiveness of an email. The lack of complexity allows you to focus completely on creating an appealing email content.6. See your scoreA salient feature that makes the email marketing technique a desirable one is the metrics. Most traditional marketing methods have no or poor metrics, like radio, television, and newspapers.However, in email marketing, despite being decades old, you can get all the measurements you need.Also note, to identify the performance metrics, you would require appropriate email software.A right software will tell you everything correctly, right from the number of emails that were actually opened to the ones that redirected the user to your website.These results could give you insights into what is and isn’t working for your campaign.7. See instant resultsOne great benefits of using email marketing is that it allows you to perceive instant results. As soon as you send an email, the user would either receive it or be notified about it. Most people check their emails within 24 hours.Thus, whether or not the user decides to take your offer, you get to see the real results the next day.Most other marketing methods require some days or even weeks to bear results. But email marketing can get you the results before the date changes.Some people argue that such hasty marketing is counterproductive, but that is utterly false.8. No boundariesEmail marketing being a prominent part of the internet marketing, it does not have any boundaries set by geography.While this is true for any digital marketing method, the email marketing is the true alternative to the traditional marketing methods like print and television.The difference is you can target customers globally belonging to various countries, genders, age groups, professions etc.The more range of customers you choose, the bigger will your potential customer base would be.ConclusionEmail marketing, despite the negative stereotype, is both alive and productive even today. As discussed above, there are loads of speculations that make people fall in love with it.Though there are other marketing methods may beat the email method in one or two ways, overall, it is still one of the most effective and accessible marketing methods across the globe.

How would that be if you are searching for some important documents, articles or whatever on any of your favorite search engine like Google, Yahoo etc. and every time you get directed to some useless website?? Tearing hairs, cursing that search engine and website, isn’t it? But, thanks to the Search Engine Optimization or SEO services, we never have to do that. We get the best sites having those desired materials on the first search and that’s the magic of SEO or Search Engine Optimization.India is one of the most developing countries of the present world and it is developing everyday and almost every second. One of the most important factors for this development is internet. And with internet comes websites, website developers and last but not the least the SEO. SEO has emerged to be one of the most important parts in website publishing. And so has emerged the SEO companies in India. As a matter of fact, the most important factor behind the emerging of these SEO companies is the target users or the common net surfers. A website can never reach to its readers without getting optimized by any SEO specialist. It’s kind of a cycle, websites, SEO services and common people.With the increase of websites, the number of SEO companies in India has increased and so has increased the job opportunities. SEO companies in India are recruiting huge number of candidates for the SEO services. It’s more or less useless publishing websites without optimizing it by SEO specialists. These SEO experts have a lot experience about the market, i.e. what an user is searching for. These SEO services help the websites get higher rank in the search engines. Moreover, SEO services in India costs much less than foreign SEO’s, as a result of that the Indian SEO companies get order for optimizing many foreign websites.Lots of SEO firms have grown up in India due to this demand of Indian search engine optimizers in foreign market. And these SEO firms are constantly recruiting members who have knowledge of web designing or any other web designing programming languages. They also hire people for writing the contents of those websites. You should always contact a SEO consultant if you want to publish your personal site on internet and want to bring it higher up in the rank. SEO firms optimizes your website as per their company rule so that you can get the most from their side, the rest depends on the content of your site that you have given.With these SEO firms growing up in India, it has become a lot easier for Indian organizations to publish their site in this cyber world. And that includes the cost, plenty of affordable web designers and content writers etc. So this is the way you can work for your website to make it SEO friendly. It would be better to do the job in an affordable rate and that would be definitely from the SEO service offered from India, since this is the best way to do it!

Your company’s reputation is its most valuable asset. If it’s tarnished, you could lose customers and sales. This article shows how negative reviews are not always what they seem and what you can do about it.In business, as in life, we stand or fall on the status of our reputation. Companies spend many years, and much money, building up a positive reputation through staff training, customer service policies, listening to customer feedback and more.Despite everything a business can do, a reputation is a delicate object that can easily be smashed into a thousand pieces by a few ill placed words. Never has this been more true than in this modern technological world of internet review sites and mobile digital technology, where a damaging review against a business can be published to the entire world in a matter of minutes.But is one review really going to have an impact on the way people view your business? After all, if they look around they can find other good reviews about you. But if this is the first contact a potential new customer has with your company, how is it going to look to them? Is that really the first (and most lasting) impression you want to give someone who hasn’t yet done business with you? How much harder will it be to overcome that negative awareness of your brand, especially at the start of your business relationship with that person?Managing how your business is represented online is very important, especially as 89% of consumers around the world start to look for a product by doing a search on the internet before buying. And given the amount of competition every business has out there, if a customer encounters a bad business review about your business, the likelihood is they will simply move on to the next business down the search list rather than look for a more positive review about you.Online Reputation Management really matters to any business. Why is it necessary to manage how your company’s business reputation is portrayed online? It is all to do with the manner in which people shop today.It used to be that if someone wanted to buy a new product, say a washing machine, they would go into a bricks and mortar store and browse through the range they had to offer, as well as asking friends and family for advice on the best choice to make.Today the internet has opened up not just thousands but millions of opinions that can be accessed and read in seconds from online review sites, social media chat topics and buyer reviews. An incredible 89% of global consumers will begin by making an online search to help them in their quest to decide on a purchase decision. So what other people have to say about your business, product or services will count in a big way towards them making a purchase from you or not.So in order to keep your Online Reputation a positive aspect to your business, you should jealously guard it and take proactive steps to repair any damage you may find.WHO MIGHT DAMAGE YOUR ONLINE REPUTATION?There are a number of occasions when someone might be prompted to publish a bad review of your business, and it would be very dangerous just to dismiss one because you know or think it to be untrue or unfair.You need to ask yourself ‘Why did this person feel forced to say these things?’Whether there is any actual truth in the comment or not, clearly that person believed the reason was real to them and was compelled to let you (and consequently the rest of the internet) know how strongly they felt. So while the negative comments may not be valid, you need to remember at all times there is a real person behind them.CustomersPeople love to tell businesses ‘The customer is always right’, regardless of whether they are being unreasonable, over demanding or have expectations that are greater than the promised services. They have grown up with this ‘I am right’ culture. So when things do not go to plan, they feel they have the right to say something.While customers are not ALWAYS right, they are not always WRONG either. You need to look at the customer’s experience on an individual basis to see whether they have a genuine complaint before you decide to take any action.CompetitorsUnfortunately, it is true that some unscrupulous businesses can employ dirty tricks by deliberately writing and publishing fake negative reviews under a false name about their fellow competitors. It can be very difficult to prove that a review is not real. Sites like YELP, which actively target false positive reviews, are starting to try to identify and remove these false negative ones, but until it is shown to be a fake review, you must deal with each one as if it were a real customer regardless of any suspicions you may have.EmployeesWhether they are current or past employees, if one of your workers has a grudge or is unhappy, they can end up putting out a load of negative comments or reviews. But it isn’t always those with a grudge who cause a problem.Everyone within your company, from the top executives down to the shop floor sales staff, has the potential to cause your business to get some negative press. It could be that someone makes a statement that is very controversial; rowdy or criminal behaviour of staff connected back to your business; controversial photographs involving members of your staff could be published on social media, reflecting badly on your business.It is important to treat any breech by staff, or any of the other situations, in the right way. As tempting as it may be to terminate staff employments or launch a counter attack on the competitor you think is bad mouthing you, that type of action will only lead to bigger problems.What can you do if you do come across negative comments in social media, on a blog, on a review site, or even within the comments sections on your own website?You need to find ways of healing the wounds to your online reputation. Look calmly and rationally for a means to resolve things in a way that reflects well on you and your business. If not, you will only succeed in scarring your Online Reputation even further.AVOID DAMAGING YOUR ONLINE REPUTATION FURTHERAlthough it is perfectly normal to feel angry or upset about negative comments others may be saying about your business, you need to avoid doing any of these things at all cost…1. Don’t Try To Erase All TraceMany businesses have been caught out by thinking the best way to deal with a negative comment storm is to delete out all trace of the bad ones and then it will just go away. The unfortunate truth is that once you have published something into cyberspace, it is very difficult to remove it completely, as some businesses have found out to their cost. An incident involving one company was played out before 1.4 million views – that is a lot of customers!Deleting comments tells potential customers you have something to hide or that there is something wrong with your business. It shatters any trust they may have in you. If you have made a mistake, don’t be afraid to own up and then take positive public steps to make it right. People respect the fact that you have owned up and are committed to getting it right. It builds confidence in your business motives and ethics.2. Don’t Lash OutWe often take these negative comments as an attack on us personally. The human thing to do is to (over)react and send a stinging barrage of words back at the offending reviewer. These are not the actions that will lead a happy outcome in any situation.As a business, you can easily be put under public examination by the way you react to negative comments. So you need to think before you speak. We said earlier that nothing ever truly disappears off the internet. Do you really want to publish something written in haste and in the heat of the moment that will come back to bite you again and again?It is much better to write out a first draft, then leave it for a few hours until you can review it in a more composed frame of mind, and soften any overly harsh words.3. Don’t Put Good Words In Someone Else’s MouthYou may think ‘If they can write a bad review about me, then I can write a good one!’ It may SOUND like a good idea, but a lie is a lie. You may be saying truthful things about your company, but by pretending to be someone else, or by getting someone else to leave a good review written or prompted by you, you ARE being deceitful.How could you ever trust someone again if you found that out? Deception causes even less trust in a business than reading a negative review or two. All businesses get bad reviews. Not all businesses lie to their customers, and those that do fair very badly when it is discovered.Review sites like YELP and search engines like Google realise that fake good reviews are being placed on sites. If they even suspect that to be the case, not only will they remove the offending review but they will lower or even remove the ranking of the offending business so that they don’t show up in searches.HOW CAN MY BUSINESS BE PROACTIVE WITH OUR ONLINE REPUTATION MANAGEMENT?Reputation management isn’t just about responding when a problem arises, but involves building up a strong foundation in the minds and trust of potential customers. The best way is to get out there and start building up relationships with your potential new customers on social media, forums and other places you can be an active participant.By building up a strong positive reputation, you will be better equipped to weather any negative comments that come your way. If you become a business voice that is respected and well thought of, then people will be less likely to be swayed by one negative opinion and more probable to listen to your explanation, as well as spring to your defence.Don’t be afraid of feedback – in fact as a business, you should openly invite customers to feed back as often as you can. That way, you are showing your company to be an open and transparent one, which cares about the concerns of its customers.If you do find a negative review or have to reply to a complaint publicly, try to maintain a professional but helpful attitude. Try to resolve any legitimate issues amicably. You may want to take your initial communication with the person off the review site or forum, but publish the results publicly. Even invite the complainant to re-evaluate their original comments.Don’t wait for someone to bring their negative comments to you. You need to be proactively searching to ensure that you can address and comment whenever you come across a bad review. While it can be difficult to constantly read through all the social media comments, there are apps that can help you to monitor what is being said out there in cyber space – apps like Trackur, Google Alerts, Sprout Social and others. By keeping your finger of the pulse of the internet, you need never be taken by surprise by what others are saying about you.WE CAN HELP YOUWe know that maintaining a good online reputation is vital to the health of any business. But finding the time to monitor all the strands of the internet can take away valuable resources from your business.

These centers are perfect and make optimum utilization of space, given the space constraints in today’s world. The increase in the rentals and prices of homes are making it difficult for home owners to go in for bigger homes. Taking all this into consideration, it is ideal to opt for an entertainment center which fits into your living room and also does not occupy much of the space. Home entertainment centers can comfortably accommodate your television set, your DVD, cassettes, CD player and of course your books and showpieces.The central point when it comes to home entertainment center is undoubtedly the television. The size of your TV plays a vital role and it cannot be disregarded. Ultimately, the reason behind purchasing your home entertainment is to place your TV, be it plasma or a flat television. You would want to place your home theatre system or your 29 inch television. Hence, double check before buying your home entertainment center.The width, height and depth of your television need to be measured before you place the order for the entertainment center. There are many shops and stores which cater to tailor made entertainment centers. You could browse the net for more information on this. When choosing the entertainment center, make sure that the entertainment center gels completely with the walls of your drawing room and does not look out of place. Placement of the speakers is an important factor which cannot be ignored because a wrongly placed speaker will not deliver a good sound quality. Ideally, speakers are supposed to be placed near to the walls.TV entertainment cabinets are a new concept and it is gaining fast popularity, thanks to the space constraints people are facing nowadays. A TV cabinet is a very important part of the living room furniture nowadays. The cabinet size would depend on the TV size. You could either go in for an open cabinet or a closed door cabinet or Entertainment Centers. Depending on the layout and the furniture you have, you could choose either a wooden cabinet door or a glass cabinet door.Glass door cabinets need to be handled with care, since if you exert force, they are likely to break. Nowadays, you get beautiful glass etched cabinets, which look very elegant and sophisticated. They would definitely be expensive, but it looks classy. When selecting the ideal location for the entertainment unit, make sure there is space to let in air, otherwise the wires and receptive circuits would get heated very quickly. Ensure there is enough ventilation so that your television does not get affected.

You may have heard that only about 5% of network marketers in any industry will succeed in their business, and about only 30% of online entrepreneurs become successful. Given these statistics, along with idea that MOST successful network marketers started their business really CRUSHING IT… working 12 to 18 hour days…… HOW IN THE HECK CAN ANYONE DO THIS PART TIME?If you’re looking into building a business online from home, there are first a few things you need to be aware of…Don’t count on the three people you recruit to get their three and those just magically send more money passed up to you!The people who have made it successful in this business actually go forward with the attitude that they expect NOBODY to succeed in working the business.And, if you’re worried about asking people to buy into your opportunity because you’re afraid they might be “wasting their money”, you just have to let it go.Personally, I believe that ANYONE CAN MAKE it, if they just try. But you’d really be SURPRISED just how many people WON’T EVEN TRY!You can’t make them. All you can do is give them the opportunity and point them in the right direction.This is NOT to say that I advocate in any way leaving someone high and dry. Actually, this is the beauty of online marketing. Now, for the FIRST TIME EVER, you don’t have to be an expert to become successful in your part-time online business.There are teams of professional entrepreneurs ready and willing to help you… so all your sponsor need do “hook you up” with the team. The helpful Facebook groups today are available to answer questions 24/7, and most teams conduct weekly “hangouts” where all you need do is watch, learn and implement.Why then do people just CHOOSE to not even try?Some of my downline won’t even do as much as plug into the Facebook group – even after I’ve sent them a screen capture of all the team members welcoming them into the group!Actually, I think it boils down to two things: Fear of failure, and fear of success.
Of, of course, they’ll tell you it’s something else… They were swamped at their job and came home with no energy… or they just don’t have the money to invest in marketing… or maybe they just KNOW A BETTER WAY, and refuse to listen to the millionaires on the team hangouts giving advice!And, I was guilty of making these excuses. But once I started being honest with myself, I realized I was coming from a “scarcity” mindset… I was actually subconsciously PUSHING PEOPLE AWAY from my business because I didn’t want them to waste their money!People who have become successful with the field of part-time business online realize that being cheap with yourself will keep you broke. And, what’s more, having that same cheap mindset for others will keep them broke! You’re not doing anyone any favors by telling them to not invest in their business.The idea of how to become a successful entrepreneur in a PART TIME business from home begins with being willing to “waste” a little money. If you notice, the successful entrepreneurs around you have all “wasted” their money as they grow their business.But the difference is they don’t look at it that way.In their words, they “invested in their education” by learning what kind of marketing works, and what kind doesn’t work.Here’s the thing: You can probably make it as a successful entrepreneur in a part- time business opportunity of you invest ALL YOUR TIME – really crushing it – like the old-time network marketers did…OR, you can actually become successful PART TIME ONLINE by investing your money.I never used to be an advocate of paid marketing… because I just “couldn’t afford” to waste any money. But now I’m realizing the truth…… If I’m continuing to work a 40 hour a week job and only have two hours a day to devote to my business, I just can’t afford NOT to take a portion of money and devote it to marketing.

When faced with unexpected emergencies or genuine requirements and also to give ourselves that rare taste of luxury, we often turn to “Loans.” Loans provide us with the liquid cash needed for various things like clearing debts, home improvements, medical emergencies, education, to buy that dream car or to take that long awaited vacation. So many a times, we jump into these obligations and then due to various reasons cannot deal with the regular monthly payments combined with high interest, fixed loan terms, etc. Thus, we end up in debt. It’s defaults like these that cause us to end up with “Bad Debt or Bad Credit.Bad Debt Personal Loans are loans or rather financial solutions specially designed for those of us in bad debt situations or for those of us with bad credit. Whatever be the reason – bankruptcy, arrears, County Court Judgements (CCJ’s), late payments or non payments; when in debt it becomes difficult to find that financial solution that we found so easily before bad credit. However, don’t give up because bad debt is not the end of the road. In fact, with Bad Debt Personal Loans you can give yourself that desperately needed new beginning.For lenders granting Bad Debt Personal Loans, it is a huge risk. Nobody, in fact even if you were to step into their shoes, you would be hesitant to approve such loans. Since individuals applying for Bad Debt Personal Loans are those with bad credit or simply put – defaulters, there’s a big chance that they may default in repayments again. This is what makes Bad Debt Personal Loans difficult to get. However, what sense would a loan make if it were not gettable. To neutralise the risk factor, Bad Debt Personal Loans come with interest rates that are higher than usual, shorter loan terms and smaller loan amounts.Important points on Bad Debt Personal Loan:o Owing to the lack of assurance a lender has regarding repayment, Bad Debt Personal Loans have a higher rate of interest.o credit score check works as a benchmark for lenders in determining the creditworthiness of the borrower. Typically a good credit score is assumed to be above 760 and a bad score is below 600.o t is true that your credit score is important while deciding on interest rates but they are not the ‘only’ deciding factors. Collateral, equity, income, current debts, recent credit history – these should be your strong points.o Your current financial standing and the assessment a lender makes regarding your probability to repay the loan plays an important factor.o Documentation required with bad credit loans will include income tax returns, bank statements, estimate of property and title of the property (in case loan is secured), documents to see that there are no legal disputes relating to collateral.Bad Debt Personal Loans can be secured or unsecured. Secured Bad Debt Personal Loans are those that would make it imperative for bad credit borrowers to place collateral as security to assure repayment. The loan amount for the secured option usually ranges from £5,000 to £75,000 and it’s repayment term from 5 to 25 years. On the other hand, Bad Debt Unsecured Loans do not require collateral. They are perfect for non homeowners. However, they include higher interest, shorter loan terms – 6 to 10 years and smaller loan amounts – up to £25,000.When getting yourself a Bad Debt Personal Loan, find a loan that can relate to your story and to your financial situation. Educate yourself with the current rates and terms of Bad Debt Personal Loans. Try taking small amounts for bad credit loan. They are evidently easier to get.But before taking that leap, remember to get your credit score. It tells you exactly where you stand. Credit score (FICO score) usually ranges from 300 to 850. A credit score of 720 and above is considered to be good, while that of 580 or below is bad debt. Credit score is further classified into a range of grades varying from A to E. “Grade A “reflects excellent credit while it’s the converse for those with “Grade E”. People with grade C, D and E are considered in the list of bad debt.Make sure your repayments are on time. By doing so you are steadily improving credit. Take the amount that you need, even if you can afford more. However, credit rebuilding does not take place overnight. With time and patience, you can easily get in line with good credit borrowers. Remember, Bad Debt Personal Loans give us that most needed second chance – take full advantage of it!

Like many people around the world, you are living your life on a tight budget. If that is the case, you may have found yourself looking around for the proverbial “best deals” on auto loans. Indeed, there are steps that you can take that will allow you the ability to save money on auto loans. Through this article, you are presented with some useful, tried and true strategies that you can utilized in order to save money on auto loans.Not All Lenders are Created EquallyWhen you are in the market for auto loans, you must take the time to “shop around.” You need to come to a firm and complete understanding that there can be some fairly significant differences in the fees that are charged from one lender to the next. While there might not be a huge difference in interest rates on car loans charged by one lender to the next, the fees that are assessed by the lenders can, at times, be significant.By taking the time to really analyze the market and shop around, you will be able to identify those lenders that charge the lowest in fees and charges. In some instances, these fees can mount up and you need to make sure that you are getting the best deal in this regard.As mentioned a moment ago, the interest rates on different car loans normally do not vary that significantly. However, even a small difference in interest rates on different auto loans can add up over the lifetime of these loans. Therefore, you do want to compare and contrast interest rates as well with an eye to the savings that you can realize over the lifetime of particular auto loans.Visit with Lenders with Whom You Have a Prior RelationshipWhen looking for auto loans, many consumers overlook the obvious: contacting a lender with whom they have had a prior (successful) experience. For example, if you have a home mortgage loan with a particular lender, and if you are current on that loan and have had a satisfactory relationship with that lender, you will want to ascertain if that lender is involved in making car loans.The reality is that many lenders will give you a “better deal” if you have a pre-existing relationship with them. In other words, these lenders offer a lower interest rate on auto loans if you already have another type of loan with that company.Apply Direct for Auto Loans OnlineAnother step that you can take in this day and age when it comes to working to save at least some money on car loans is to apply for loans over the Internet and World Wide Web. An ever increasing number of reputable lenders that specialize in car loans (including auto loans for people with less than perfect credit) have established online venues through which people can make application for financing.Not only is the “apply direct, apply online” process an avenue through which you can save money on auto loans, it also is a very convenient way for your to obtain the financing that you require. Indeed, you can make application for auto loans from the comfort of your very own home in no time at all.

Key Insights
The strong pullback in the U.S. dollar provided significant support to stocks.
Treasury yields have pulled back after touching new highs, which served as an additional positive catalyst for S&P 500.
A move above 3730 will push S&P 500 towards the resistance level at 3760.
Advertisement

Pfizer Rallies After Announcing A Huge Price Hike For Its COVID-19 Vaccines
S&P 500 is currently trying to settle above 3730 as traders’ appetite for risk is growing. The U.S. dollar has recently gained strong downside momentum as the BoJ intervened to stop the rally in USD/JPY. Weaker U.S. dollar is bullish for stocks as it increases profits of multinational companies and makes U.S. equities cheaper for foreign investors.

The leading oil services company Schlumberger is up by 9% after beating analyst estimates on both earnings and revenue. Schlumberger’s peers Baker Hughes and Halliburton have also enjoyed strong support today.

Vaccine makers Pfizer and Moderna gained strong upside momentum after Pfizer announced that it will raise the price of its coronavirus vaccine to $110 – $130 per shot.

Biggest losers today include Verizon and Twitter. Verizon is down by 5% despite beating analyst estimates on both earnings and revenue. Subscriber numbers missed estimates, and traders pushed the stock to multi-year lows.

Twitter stock moved towards the $50 level as the U.S. may conduct a security review of Musk’s purchase of the company.

From a big picture point of view, today’s rebound is broad, and most market segments are moving higher. Treasury yields have started to move lower after testing new highs, providing additional support to S&P 500. It looks that some traders are ready to bet that Fed will be less hawkish than previously expected.

S&P 500 Tests Resistance At 3730

S&P 500 has recently managed to get above the 20 EMA and is trying to settle above the resistance at 3730. RSI is in the moderate territory, and there is plenty of room to gain additional upside momentum in case the right catalysts emerge.

If S&P 500 manages to settle above 3730, it will head towards the next resistance level at 3760. A successful test of this level will push S&P 500 towards the next resistance at October highs at 3805. The 50 EMA is located in the nearby, so S&P 500 will likely face strong resistance above the 3800 level.

On the support side, the previous resistance at 3700 will likely serve as the first support level for S&P 500. In case S&P 500 declines below this level, it will move towards the next support level at 3675. A move below 3675 will push S&P 500 towards the support at 3640.

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.

Your stocks to watch for the week ahead are Cheniere Energy (LNG), S&P 500 biotech giant Vertex Pharmaceuticals (VRTX), Cardinal Health (CAH), Steel Dynamics (STLD) and Genuine Parts (GPC).

X
While the market remains in correction, with analysts and investors wary of an economic downturn, these five stocks are worth adding to watchlists. S&P 500 medical giants Vertex and Cardinal Health have been holding up, as health-care related plays tend to do well in down markets.

Steel Dynamics and Genuine Parts are both coming off strong earnings as both the steel and auto parts industries report optimistic outlooks. Meanwhile, Cheniere Energy saw sales boom in the second quarter as demand in Europe for natural gas continues to grow.

Major indexes have been making rally attempts with the Dow Jones and S&P 500 testing weekly support on Friday. With market uncertainty, investors should be ready for follow-through day breakouts and keep an eye on these stocks.

Cheniere Energy, Cardinal Health and VRTX stock are all on IBD Leaderboard.

Cheniere Energy Stock
LNG shares rose 1.1% to 175.79 during Friday’s market trading. On the week, the stock advanced 3.1%, not from highs, bouncing from its 21-day and 10-week lines earlier in the week.

Cheniere Energy has been consolidating since mid-September, but needs another week to forge a proper base, with a potential 182.72 buy point formed on Aug. 10.

Houston-based Cheniere Energy was IBD Stock Of The Day on Thursday, as the largest U.S. producer of liquefied natural gas eyes strong demand in Europe.

Even though natural gas prices are plunging in the U.S. and Europe, investors still see strong LNG demand for Cheniere and others.

The U.K. government confirmed last week that it is in talks for an LNG purchase agreement with a number of companies, including Cheniere.

In the first half of 2021, less than 40% of Cheniere’s cargoes of LNG landed in Europe. That jumped to more than 70% through this year’s second quarter, even as the company ramped up new export capacity. The urgency of Europe’s natural gas shortage only intensified last month. That is when an explosion disabled the Nord Stream 1 pipeline from Russia that had once supplied 40% of the European Union’s natural gas.

In Q2, sales increased 165% to $8 billion and LNG earned $2.90 per share, up from a net loss of $1.30 per share in Q2 2021. The company will report Q3 earnings Nov. 3, with investors seeing booming profits for the next few quarters.

Cheniere Energy has a Composite Rating of 84. It has a 98 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share price movement with a 1 to 99 score. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 41.

Vertex Stock
VRTX stock jumped 3.4% to 300 on Friday, rebounding from a test of its 50-day moving average. Shares climbed 2.2% for the week. Vertex stock has formed a tight flat base with an official buy point of 306.05, according to MarketSmith analysis.

The stock has remained consistent over recent weeks, while the relative strength line has trended higher. The RS line tracks a stock’s performance vs. the S&P 500 index.

Vertex Q3 earnings are on due Oct. 27. Analysts see EPS edging up 1% to $3.61 per share with sales increasing 16% to $2.2 billion, according to FactSet.

The Boston-based global biotech company dominates the cystic fibrosis treatment market. Vertex also has other products in late-stage clinical development that target sickle cell disease, Type 1 diabetes and certain genetically caused kidney diseases. That includes a gene-editing partnership with Crispr Therapeutics (CRSP).

In early August, Vertex reported better-than-expected second-quarter results and raised full-year sales targets.

S&P 500 stock Vertex ranks second in the Medical-Biomed/Biotech industry group. VRTX has a 99 Composite Rating. Its Relative Strength Rating is 94 and its EPS Rating is 99.

CRISPR Stocks: Will Concerns Over Risk Inhibit Gene-Editing Cures?

Cardinal Health Stock
CAH stock advanced 3.2% to 73.03 Friday, clearing a 71.22 buy point from a shallow cup-with-handle base and hitting a record high. But volume was light on the breakout. CAH stock leapt 7.3% for the week.

Cardinal Health stock’s relative strength line has also been trending up for months.

The cup-with-handle base is part of a base-on-base pattern, forming just above a cup base cleared on Aug. 11.

Cardinal Health, based in Dublin, Ohio, offers a wide assortment of health care services and medical supplies to hospitals, labs, pharmacies and long-term care facilities. The company reports that it serves around 90% of hospitals and 60,000 pharmacies in the U.S.

S&P 500 stock Cardinal Health will report Q1 2023 earnings on Nov. 4. Analysts forecast earnings falling 26% to 96 cents per share. Sales are expected to increase 10% to $48.3 billion, according to FactSet.

Cardinal Health stock ranks first in the Medical-Wholesale Drug/Supplies industry group, ahead of McKesson (MCK), which is also showing positive action. CAH stock has a 94 Composite Rating out of 99. It has a 97 Relative Strength Rating and an EPS rating of 73.

Steel Dynamics Stock
STLD shares shot up 8.5% to 92.92 on Friday and soared 19% on the week, coming off a Steel Dynamics earnings beat Wednesday night.

Shares blasted above an 88.72 consolidation buy point Friday after clearing a trendline Thursday. STLD stock is 17% above its 50-day line, definitely extended from that key average.

Steel Dynamics’ latest consolidation could be seen as part of a larger base going back six months.

Steel Dynamics topped Q3 earnings views with EPS rising 10% to $5.46 while revenue grew 11% to $5.65 billion. The steel producer’s outlook is optimistic despite weaker flat rolled steel pricing. STLD reports its order activity and backlogs remain solid.

The Fort Wayne, Indiana-based company is among the largest producers of carbon steel products in the U.S. It engages in metal recycling operations along with steel fabrication and produces myriad steel products.

How Millett Grew Steel Dynamics From A Three Employee Business

STLD stock ranks first in the Steel-Producers industry group. STLD stock has a 96 Composite Rating out of 99. It has a 90 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share-price movement that tops at 99. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 98.

Genuine Parts Stock
GPC stock gained 2.8% to 162.35 Friday after the company topped earnings views with its Q3 results on Thursday. For the week GPC advanced 5.1% as the stock held its 50-day line and is in a flat base.

GPC has an official 165.09 flat-base buy point after a three-week rally, according to MarketSmith analysis.

The relative strength line for Genuine Parts stock has rallied sharply to highs over the past several months.

On Thursday, the Atlanta-based auto parts company raised its full-year guidance on growth across its automotive and industrial sales.

Genuine Parts earnings per share advanced 19% to $2.23 and revenue grew 18% to $5.675 billion in Q3. GPC’s full-year guidance is now calling for EPS of $8.05-$8.15, up from $7.80-$7.95. The company now forecasts revenue growth of 15%-16%, up from the earlier 12%-14%.

During the Covid pandemic, supply chain constraints caused a major upheaval in the auto industry, sending prices for new and used cars to record levels. This has made consumers more likely to hang on to their existing vehicles for longer, driving mileage higher and boosting demand for auto replacement parts.

Fellow auto stocks O’Reilly Auto Parts (ORLY) and AutoZone (AZO) have also rallied near buy points amid the struggling market. O’Reilly reports on Oct. 26.

IBD ranks Genuine Parts first in the Retail/Wholesale-Auto Parts industry group. GPC stock has a 96 Composite Rating. Its Relative Strength Rating is 94 and it has an EPS Rating of 89.